Barber shops were originally thought of as places for guys to both pick up and loosen up. That tradition has been around for over 100 years, so staying with it is your best opportunity for success.
An excellent barbershop experience doesn't end with the haircut. Many men nowadays are looking for the authentic barbershop treatment. Meaning that after their haircut, you need to treat them to an excellent neck shave and shoulder massage.
The simplest way to offer a barber shop salt lake city ut shave has been a direct razor. Top this off with quick a shoulder massage, and your clients will leave your shop feeling fully rejuvenated and ready to face whatever comes their way. This is a great way to produce customer loyalty, and a great way to encourage your visitors to come back often. A haircut is something a person needs once in some time, but a full rejuvenation experience is something that lots of men crave every day.
2) Spend money on Community
In the first days of barber shops, these establishments were gathering places for guys; places where guys would stop regularly to chat with the barber, have a smoke, maybe get a shave, and register with the men in the neighborhood community. These days, that kind of male community has mostly disappeared. Purchase building this sort of community, and clients can have a reason in the future have a look at your shop.
A great way to get this done is to become community resource person. As a barber, you'll find yourself cutting the hair of men from all walks of life - business owners, tradesmen, artists, contractors... Become a resource to these people by them to other people they should meet.
3) Spend money on Atmosphere
Another smart way to generate customer loyalty and build community is to purchase your shop's atmosphere. Consider what the men in your neighborhood like to view on TV and what kinds of magazines they like to learn, and get this to entertainment readily available. Also consider other items that men like to accomplish when they're hanging out with other guys. What about buying an espresso machine so you possibly can make cappuccinos for your customers, or putting up posters of classic cars and displaying car catalogues in your waiting area?
Creating an interesting atmosphere can also be a great retail opportunity. Display straight razors or other grooming products in your window, and soon you'll have men coming in to ask where they are able to buy these products. Don't hesitate to have creative with this. You may want even want to sell cigars or coffee beans - in the event that you create the right type of atmosphere, people will want to buy products that help them to generate this same kind of atmosphere at home.